When AI answers,
be the name it gives.
AI visibility PR to help ambitious brands be found, mentioned and recommended.
Your next customer might ask ChatGPT, Gemini, Claude or Google’s AI search tools who to trust, what to buy or which business to choose. The answer may shape their shortlist before they ever reach your website.
We help you understand how AI currently sees your brand, then use the PR we know best to improve the chances of being recognised, cited and recommended for the things that matter to your business.
The next shortlist starts with a question.
- Which law firm should we use?
- Where can I book a private MRI scan?
- What horse insurance would you recommend for a first-time owner?
People are still searching on Google. But they’re also asking AI tools to compare options, explain complex subjects and recommend providers. If your competitors are appearing in those answers and you’re not, there’s a new gap in your visibility worth understanding.
Why good PR matters to AI search.
AI answers can draw on a mix of information: reputable news sites, specialist trade publications, research, reviews, community discussions and brand websites. Different platforms use different sources, and what appears depends on the question being asked.
That’s where PR has a valuable role. The right coverage helps establish what your business does, the subjects you know inside out and why your brand belongs in the conversation. An expert comment, a strong trade feature or an original piece of research can build credibility with people and create useful references for AI-powered discovery.
It isn’t a replacement for good SEO or a well-built website. It’s another reason to earn credible coverage in the right places, with a clear and consistent story behind it.
PR is all we do. Now we can measure another part of its impact.
We’re a specialist PR agency. We know how to find a story, get the attention of journalists and earn coverage that gives a brand authority. AI search adds a useful layer of insight: we can see which questions matter, whose names come up, which sources are referenced and where your brand has room to grow.
No shortcuts, paid placements disguised as editorial or promises to outsmart an algorithm. Just thoughtful, persistent PR with a clearer view of where it can make a difference.
How we help you get into the conversation.
See where you stand.
Using specialist visibility tools and a set of relevant questions your customers might ask, we benchmark how your brand appears across the AI platforms that matter to your audience. We look at competitors, brand mentions, recommendations, descriptions and the sources being cited. That gives us a starting point, not a made-up “AI ranking”.
Decide what you want to be known for.
We identify the services, expertise and topics you want linked to your name, then find the gaps between your current profile and the reputation you want to build. From there, we develop a focused PR strategy: the right messages, angles, audiences and media targets.
Earn coverage that counts.
We put that strategy to work through national and trade media relations, thought leadership, expert commentary, reactive PR, profiling and creative, data-led stories. We prioritise relevant publications and conversations that help explain who you are and what you’re good at – not coverage for coverage’s sake.
Track what changes. Keep improving.
We revisit a consistent sample of questions, compare your visibility with relevant competitors and monitor the sources behind the answers. We look at mentions, recommendations and accuracy alongside coverage quality, website and enquiry data where available. AI answers vary, so we report trends and limitations rather than presenting one score as the whole story.
What you’ll come away with.
- An AI visibility benchmark: where you appear today, what AI says and who else gets mentioned.
- A view of the sources and topics that influence your category, plus gaps worth addressing.
- A clear PR recommendation: what to say, where to say it and which activity to prioritise.
- Campaign or ongoing press office support to build the right coverage and associations.
- Regular reviews to show what’s changing and where to go next.
If the benchmark highlights gaps in your website content, search visibility or technical set-up, we’ll flag them so they can be tackled alongside the PR work.
Three ways to work with us.
Kickstart
Understand the opportunity, benchmark your visibility and give your in-house team the knowledge and direction to take it forward.
More about KickstartCampaign
A focused PR programme around a priority service, sector, launch or issue where you want to become better known.
More about CampaignMomentum
Ongoing PR that builds recognition and authority over time, with AI visibility monitored alongside traditional PR results.
More about Momentum
We won’t promise to make you number one in ChatGPT.
No agency can control what an AI assistant says. Answers change between platforms, prompts and even repeat searches. We can’t guarantee a mention or claim a direct cause-and-effect from any one article.
What we can do is show you where you stand, build a credible PR plan to strengthen your visibility and track whether the picture is improving. That’s work worth doing, and worth measuring properly.
A few questions worth asking.
What is AI search PR?
It’s PR planned with AI-powered discovery in mind. We use media coverage, expert opinion and relevant brand stories to build the third-party recognition and topical authority that may help your business appear in AI-generated answers.
Is this the same as GEO or AI SEO?
Generative Engine Optimisation (GEO) is a broader term for improving visibility in AI-generated responses. AI search PR is the earned-media side of that work. Your website, technical SEO and useful owned content still matter, and the strongest strategy joins them up.
Can PR get my brand recommended by ChatGPT?
It can improve the evidence available about your business and your chances of being considered in relevant answers. There are no guaranteed placements in ChatGPT, Gemini, Perplexity or Google’s AI features.
What does an AI visibility benchmark measure?
We test a defined set of realistic, commercially relevant questions. We then review how often you and your competitors are mentioned, how accurately your brand is described and which sources are cited. It’s a useful benchmark for those questions – not a definitive measure of every AI answer your customers might see.
Do we still need backlinks and SEO?
Yes. Links and sound SEO foundations continue to matter. But a relevant brand mention, with clear context and credible supporting information, can also be valuable for AI discovery – even when it doesn’t deliver a backlink.
How quickly will we see a difference?
It depends on your starting point, sector and the platforms involved. Some changes may become visible relatively quickly; lasting authority usually takes a sustained effort. We agree on sensible review points and look for meaningful trends rather than overnight wins.
Let’s find out where you stand.
Tell us what you want your business to be known for. We’ll discuss an AI visibility benchmark and the PR opportunities it could uncover.