Lucky North appointed to build Envirovue’s profile in waste management

Lucky North has been appointed by waste management specialist Envirovue to deliver a targeted B2B PR strategy, combining a sustained press office with media liaison.

The brief is focused on raising Envirovue’s profile across hazardous, manufacturing and utilities waste management, as well as positioning co-directors Dan Redfern and Alex Trenbath as experts in waste reform and the business’s wider services.

The appointment follows a period of growth for Envirovue, including its contract with Southern Water to support waterway management across more than 400 sites.

Alex Trenbath, Director at Envirovue, said: “Right from the pitch stage, Lucky North demonstrated its commitment to getting under the skin of our goals and strategic business objectives, demonstrating a fantastic approach that aligned brilliantly with our offering. As we work to spotlight our software and forward-thinking innovative technology which supports a wide range of sectors, we’ve seen a significant shift in the requirement for sustainability-first waste management strategies. We’ve now become a first-choice partner for many businesses reporting on sustainability metrics and working to achieve net zero goals.”

Lucy Baird, Director at Lucky North, added: “We’re thrilled to have been appointed by Envirovue – a fellow northern brand with a fantastic legacy, as we continue to expand our client portfolio. It’s also a privilege to work with a company, not only leading the way in waste management but doing so with the ambitious goal of eradicating waste and helping businesses achieve net zero. Over the past three months, we’ve built a strong foundation with the Envirovue team, building the brand’s profile and celebrating its clients’ success stories. With a unique proposition and huge opportunity for growth ahead, it’s an incredibly exciting time to be on this journey together.”