Lucky North partners with LivingCare Group to raise its profile in private healthcare

Lucky North has welcomed specialist healthcare and diagnostics provider LivingCare Group to its client roster, with a PR brief focused on strengthening brand visibility and supporting its position as a leading voice in UK private healthcare.

Drawing on its experience in healthcare and professional services, Lucky North will deliver a comprehensive PR strategy for the Yorkshire-based business.

Founded in 2002 by Dr Stephen Feldman, LivingCare Group provides expert-led, personalised care. With facilities in Leeds and Sheffield, the business focuses on making private healthcare more accessible and offering rapid access to services including dermatology, urology, fertility clinics, cardiology, orthopaedics and health screening. Alongside private and NHS patients, it also provides scanning, scoping and outpatient services to elite sports teams and athletes.

LivingCare Group has also invested in AI-enhanced imaging at its Leeds clinic, becoming the first private healthcare provider in the North of England to implement Siemens’ Deep Resolve technology.

Lucy Baird, Director and Co-founder of Lucky North, said: “We’re delighted to be partnering with LivingCare Group at such an exciting point in its growth. As two proudly Yorkshire-based businesses, there’s a natural alignment in our values and our commitment to making a positive impact across the region. LivingCare has built a strong reputation for expert-led, personalised care, and there is a powerful story to tell about innovation and impact. We’re looking forward to amplifying that story. With a growing demand for accessible private healthcare, there’s a real opportunity to strengthen the brand’s voice and showcase the vital role it plays in delivering rapid, high-quality diagnostics and treatment.”

LivingCare Group’s Dr Stephen Feldman added: “We’re entering an exciting period for the business as we expand our services and reach more patients across Yorkshire. Working with Lucky North gives us the strategic communications support we need to raise awareness of the high-quality care we provide. Their collaborative approach and understanding of our ambitions made them the ideal partner for us.”