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Lucky North and WE-COM join forces on digital PR and SEO for Harry Hall

A rider and her horse silhouetted in the open doorway of a stable

Lucky North has partnered with Newcastle-based e-commerce digital marketing agency WE-COM to deliver integrated digital PR and SEO services on selected briefs.

The agencies’ first joint project is for equestrian retailer and insurance provider Harry Hall, following a competitive pitch. Bringing together their respective specialisms, the two teams will work as one to offer a streamlined service spanning SEO and digital PR.

Lucky North began working with Harry Hall in 2023, delivering a targeted B2B PR strategy. In 2025, the brief expanded to cover SEO and digital PR across the brand’s insurance platform and retail website, which offers horse owners and riders products ranging from rugs and stable essentials to rider wear.

Kiran Watson, Co-founder and Director at Lucky North, said: “We’re proud to be extending our partnership with Harry Hall and to continue working alongside a brand with such a strong and established legacy nationwide. Our new scope of work will see us taking a collaborative, SEO-led approach to build on our solid foundations and achievement over the past two years. Together with WE-COM, we’ll implement a strategy to drive awareness and strengthen the brand’s connection with equestrians across the UK.”

Launched in January 2025, WE-COM specialises in e-commerce SEO and digital marketing, bringing together a core team of senior marketers with specialist freelancers, agencies and technology partners.

Tom Etherington, founder of WE-COM, added: “This couldn’t be a better-suited partnership or opportunity for our agency, working alongside dedicated PR experts in Lucky North, and with the in-house team at Harry Hall who truly see the value of using specialists in their chosen fields to get the best results.”

The new brief followed another record-breaking year for Harry Hall, including 33 per cent revenue growth in the 2024–25 financial year and a milestone of arranging insurance cover for almost 50,000 horses and their owners.